Ally Simpson

Ballymena needs smaller tribes

Posted by Ally Simpson | Mar 9, 2017 |

Yes, I think it’s okay to abandon the big, established, stuck tribe. It’s okay to say to them, “You’re not going where I need to go, and there’s no way I’m going to persuade all of you to follow me. So rather than standing here watching the opportunities fade away, I’m heading off. I’m betting some of you, the best of you, will follow me. – Seth Godin, Tribes: We Need You to Lead Us. Bigger isn’t always better. I think we all know this. Yet, many of us tend to still like and follow big companies, successful brands and...

Ballymena Today just tells the story

Posted by Ally Simpson | Mar 6, 2017 |

One of the quirks of the modern news website is the deluge of advertisements that frequently interrupt your browsing. Ballymena Today just tells the story. But, it’s true that you never quite know what you might get when you visit a website these days. Perhaps you’ve clicked on a link on social media and, within seconds the news article or blog post that you intended to read has been obscured by ads that pop up randomly. They might even start to play a video, fill the entire screen or create another window or tab in your browser. On mobile...

Your Brand Advocate

Posted by Ally Simpson | Feb 14, 2017 |

Is anyone in Ballymena advocating for your business and brand. It’s not a new trend but, identifying customers, supporters and advocates who you can trust to share your brand is a super way to build a community and reach people who you may not connect with otherwise. Your brand advocate could be someone you already know very well or someone who you just met. Here are some ideas that we think might help you to get started. Befriend influencers Don’t assume that only large brands can attract influencers to advocate for them. Find out if your regular customers blog...

Yesterday’s Gone by Loyle Carner – Music Tuesday

Posted by Ally Simpson | Feb 7, 2017 |

My working day is always accompanied by music and I like to keep up to date with new music as much as possible. During January I listened to Yesterday’s Gone by Loyle Carner a lot. The Guardian have called it a ‘startling debut’ here. This record has bundles of warmth, a welcoming way to begin 2017. In a world of uncertainty and neagitive news, this collection of songs has made me smile often in January. The album artwork is a lovely nod towards the importance of family and community with it’s group photo and beaming smiles. This sense of...

Fake or Real on the web

Posted by Ally Simpson | Feb 3, 2017 |

Massive collections of fake accounts are lying dormant on Twitter, suggests research. The largest network ties together more than 350,000 accounts and further work suggests others may be even bigger. UK researchers accidentally uncovered the lurking networks while probing Twitter to see how people use it. Some of the accounts have been used to fake follower numbers, send spam and boost interest in trending topics. – Quote from this BBC story. Connecting and communicating with others has never been easier. The technology we have available to us is amazing. Your business or organisation has social advantages at it’s fingertips...

Author: Ally Simpson

Ballymena Today just tells the story

Yesterday’s Gone by Loyle Carner – Music Tuesday

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